Do Not Build It From Scratch: Curated Preference Sets and the Two-Question Setup
By the EatSure teamPublished 2 min read

On this page
At a glance
- EatSure's setup asks two questions: who you are shopping for, and how careful you want to be with additives.
- Selective flags trans fat, nitrites, synthetic dyes, and added sugar. Strict flags every additive, dye, sweetener, preservative, and seed oil.
- Three curated sets are ready to copy: The Wellness Purist, The Dietitian's Pick, and For Little Ones.
- Your allergens, diet, and goals stay separate, so a set never loosens a hard line.
The issue
Most food apps ask you to accept their opinion. EatSure asks you two questions, then lets you borrow someone else's opinion on purpose, and change any part of it afterward.
The two questions
"Who are you shopping for?" Adults, young children, older adults 65 and over; pregnancy is marked coming soon, and will be defined with a registered dietitian rather than guessed. "How careful with additives?" Selective flags the most common concerns, trans fat, nitrites, synthetic dyes, and added sugar, and leaves the rest quiet. Strict flags every additive, dye, sweetener, preservative, and seed oil, for people who want the shortest ingredient labels. The answers compose your set: a baseline plus a layer for who you are shopping for, and a layer only ever adds flags.
The gallery
If you would rather start from a point of view, the gallery holds three curated sets: The Wellness Purist (the strict baseline), The Dietitian's Pick (the selective, evidence-first baseline), and For Little Ones (selective plus the children layer, for everyday foods and snacks for young children). Each card shows what it flags and a "Copy this set" button. Copy it, then adjust any ingredient to Avoid, Note, or OK.
Why this is different
A curated set is transparent: you can see every ingredient it flags and why. A score is not. And because your own allergens, diet, and goals stay separate, copying a set never loosens a hard line. For why a single score cannot do this, see one score for everyone is a score for no one.


